Listen to how social media was integrated into the Urbana 12 conference with Adam Jeske, who directed and coordinated the 14-member Social Media Squad at the Urbana Missions Conference to actively engaged 16,000+ participants along with others off-site via a livestream video feed and other social feeds too — nearly 40,000 tweets on the event hashtag (#u12), 6,400+ photos posted on Twitter and Instagram, 10,000+ viewers on the livestream. I (host DJ Chuang) got to serve on that Social Media Squad too, and wanted you to hear first-hand from the mastermind that orchestrated it all.
Adam is the Director of New Media and Associate Director of Communications at InterVarsity Christian Fellowship.
Tweeting for Jesus with 16,000 Friends: Urbana Social Media – Adam Jeske’s reflections
How Urbana 12 Changed My Life Too – DJ Chuang’s reflections
Urbana 2012: Social Media Engagement Future of Christian Conferences? (The Christian Post)
Social media major part of Urbana 12 (Mission Network News)
#audio NPR What’s Trending: The Art And Strategy Of The Hashtag – starting at 12:20, listen to our #u12 Social Media Squad member Alison Smith talk about hashtag #u12 and Urbana 12
GroupMe – group texting app we used as our team back-channel for real-time communication
#article The Biblical Basis for Fun (Relevant Magazine)
#book This Ordinary Adventure: Settling Down Without Settling by Christine & Adam Jeske